November 29, 2021
Kyiv not Kiev: Why spelling matters in your business relationships with Ukrainian partners?
A number of global heavy weights have recently adopted the Ukrainian-language derived “Kyiv” as their official spelling for the country’s capital city, replacing the Russian-rooted “Kiev.” This trend began with The Associated Press in late August 2019. Since then, The Wall Street Journal, The Washington Post, The Telegraph, and the BBC have followed suit. It is worth keeping these nuances in mind, especially when starting cooperation with #Ukrainian partners or planning investments there.
This rush to #Ukrainianize spellings is not only a response to Kyiv’s sudden newsworthiness. It represents the latest chapter in a long-running campaign to secure recognition for the Ukrainian-language versions of Ukrainian place names and is part of a much broader post-Soviet drive to assert an independent Ukrainian identity.
These efforts have not always met with success. For example, the Ukrainian authorities first endorsed “Kyiv” as the official English-language spelling back in the mid-1990s, but beyond the rarefied world of diplomatic protocol, most members of the international community paid no attention and continued with the more familiar “Kiev” instead.
It is no coincidence that international attitudes toward the “Kyiv vs. Kiev” debate have undergone a radical transformation since 2014. Like so many other aspects of Ukrainian identity politics, Russia’s attack has electrified the issue, infusing it with entirely new meaning among domestic audiences and encouraging the outside world to think again. With Russian tanks parked in the Donbas, the continued use of Russian-language transliterations for Ukrainian towns and cities became not only absurd but also grotesque.
Ukraine’s #KyivNotKiev campaign will necessarily continue, but we may finally have reached the tipping point. “Kyiv” has now become the standard spelling in much of the English-language world, while those still clinging to “Kiev” risk accusations of outmoded thinking.
Ukraine’s desire for the outside world to use Ukrainian-language transliterations appears anything but trivial. On the contrary, it is a plea for symbolic support in what is one of world history’s last great independence struggles. Ukraine’s nation-building journey is far from over, but establishing Ukrainian names for Ukrainian places is an essential early step on the long road to recovery. The international media’s ongoing adoption of the preferred “Kyiv” spelling may seem inconsequential, but it represents a meaningful contribution to this process.
NaviRisk ‘s experts with SecUA Risk Advisory‘s Ukrainian partners, advise on investment #risks, prepare #competitive analyses, or assist in conducting business in Ukraine.
We perform basic #security tasks and prepare multi-level evacuation plans in case of armed conflict. The analysis of cultural conditions is one of the many areas that we present to our international clients. Please contact us to find more: info@wearenavirisk.com
Read more:
May 30, 2023
Asked why he’d robbed banks, a notorious American gangster from the Great Depression era famously replied: ‘If they kept money in candy stores, I would rob candy stores.’ Is there any connection between old-style robbers and the plight of modern l law firms? On the surface, not really. After all, what can you steal from […]
April 25, 2023
Phishing Awareness Training – Simulating Phishing Attacks
Phishing training for employees is one of the most effective ways to strengthen your company’s defences against malware, ransomware, data loss and Business E-mail Compromise (BEC) attacks. Experience shows that awareness campaigns result in a significantly reduced click-through rate after each subsequent campaign. An employee who has made a mistake becomes more vigilant and more resistant […]
April 25, 2023
Phishing – how to deal with it?
Phishing is a form of social engineering where attackers deceive people into revealing sensitive information or installing malware such as ransomware. Phishing attacks have become increasingly sophisticated and often transparently mirror the site being targeted, allowing the attacker to observe everything while the victim is navigating the site, and transverse any additional security boundaries […]
